Countering popular claims that environmentalists are just a bunch of hairy nay-sayers, the Sierra Club release also offered alternatives for North Texas power deciders: Solar, wind, efficiency. Sounds a lot like the direction South Texas had been heading.
The ad is scare-your-pants-off serious. I don’t know what the budget for the campaign sits at or where this sucker ran, but it certainly was on par — or approaching parity with — those fullpage “filthy coal” ads that preceded the Guv Perry ass-kicking protests that shot down coal-plant fast-tracking in the state. Will we ever see the same come from the anti-nuking efforts of a rapidly coalescing assortment of regional critics?